AI workforce orchestration · MENA

The execution layer for ERP.

ERP tells companies what should happen. Orchestra shows what actually does. Every task carries a method. Every method carries an audit. Every audit lands on a dashboard before the shift ends.

Six domains. One platform. Live today.
Total Facilities Management. Full CMMS. And beyond:
A TPM cell. A packaging line.
A hospital ward. A hotel room.
Same backend. Same mobile app.
Arabic-first. Offline-capable.
Built for the MENA frontline.
The blind spot

20 million service workers. 8 million factory operators. Invisible to head office until something goes wrong.

In MENA, ERP and work-planning systems define the plan. They don't see the floor. Orchestra closes the gap — turning physical work into time-stamped, photo-verified, AI-scored evidence before the shift ends.

Time-stamped, photo-verified proof

Every task has an owner, a deadline, a geo-tag, and a photograph. Disputes close before they start.

AI-scored against global standards

Performance scored automatically against INSTA800, SFG20, JCI, ISO 41001, and JIPM TPM — not a supervisor's judgment.

One backend across six domains

Facility management, hospitality, healthcare, corporate audits, autonomous maintenance, planned maintenance — all running today.

Built for the frontline as it is

Arabic-first with dialect awareness. Offline-capable. Works on basement floors, factory cells, remote compounds.

Six operational domains, live today

One platform. One backend. Six kinds of work.

Service and industrial work share the same execution problem. Orchestra solves it with one primitive — proven across six domains in production today.

Service

Facility management

Cleaning, maintenance, pest control, plant care — across multi-site contracts.

Service

Hospitality

Hotel housekeeping, F&B, public-area standards, brand audits.

Service

Healthcare

Ward audits, infection-control protocols, JCI-aligned compliance evidence.

Service

Corporate audits

Internal QA, multi-site supervisor verification, board-level evidence packs.

Industrial

Autonomous maintenance

TPM on production cells. Operator-led inspection, lubrication, cleaning, tightening.

Industrial

Planned maintenance

Preventive schedules, work-order execution, OEE recovery against the 85% benchmark.

One backend
TaskMethodStandardAuditDashboard
The loop

From plan to proof, in five steps.

1

Task

Define what needs doing. Where, when, by whom — at site, zone, shift, or asset level.

2

Method

Attach the procedure: SOP, checklist, photo requirement, expected duration.

3

Standard

Anchor to a recognised benchmark — INSTA800, SFG20, JCI, ISO 41001, JIPM TPM.

4

Audit

Capture the evidence: timestamp, geo-tag, photograph. AI scores against the standard.

5

Dashboard

Land it where leadership decides — before the shift ends, not at the next review meeting.

Why we win

Five product choices that hold under enterprise pressure.

Each one was built for the operating reality of MENA frontline work — not retrofitted from a Western SaaS template.

01

Dialect-aware Arabic-first UX

Workers speak Egyptian, Khaleeji, Levantine — not Classical Arabic. Interface, voice prompts, and AI feedback adapt to local dialect.

02

Offline-first mobile

Every workflow runs on the worker's phone whether the site has connectivity or not. Data syncs when the network returns.

03

Grounded in global standards

Audits anchored in INSTA800, SFG20, JCI, ISO 41001, and JIPM TPM. The platform speaks the language enterprise buyers already audit against.

04

The full 9-step performance loop

Recruit → onboard → schedule → train → perform → evaluate → feedback → upskill → retain. End to end, on one platform.

05

Remote-site operations

Onboarding, document upload, contract signing, attendance, salary advances — all from the worksite. No head-office presence required.

Measured in the field

Twelve deployments. Three numbers that mattered.

+40%
Inspection completion rates
across pilot sites
+20%
Quality scores against
the INSTA800 standard
<30 min
Onsite hiring cycle, down
from 3–5 days

In market since August 2025. Two paying clients direct, ten end-client logos deployed through service providers across Egypt.

Standards

The language enterprise buyers already audit against.

Orchestra's audits, checklists, and AI scoring are anchored in the standards your customers, regulators, and accreditation bodies already use — so compliance evidence travels.

INSTA800
Cleanliness quality
Nordic standard
SFG20
Building maintenance
UK standard
JCI
Healthcare
accreditation
ISO 41001
Facility management
systems
JIPM TPM
Total productive
maintenance
Who buys

Three categories. The same execution problem.

Whether the work is on a production cell, a hospital ward, or a hotel floor, the failure mode is identical: leadership cannot see what actually happened. Orchestra fixes that — independent of whether the buyer has ERP today.

Manufacturing · TPM

Plant directors and ops VPs

OEE running 37–60% against an 85% world-class benchmark. Roughly 1% of revenue lost per OEE point.

Vision 2030, Operation 300bn, Industry 4.0 mandates with measurable KPIs.

"Buyers at MNCs and national champions, sized per-machine across the plant."
Facility management

FM service providers and corporate facility teams

Failed SLA audits, supervisor inconsistency, high turnover. Labor is 60–70% of operating cost — and the two failure modes that destroy operator margin.

Multi-site enterprise contracts, ISO 41001 demand, client-side governance pressure.

"Your client asks if the job was done. Right now, you're checking WhatsApp."
Hospitality · Healthcare

Hotel chain operators, hospital COOs

Inconsistent guest and patient experience. Compliance risk against accreditation bodies. Brand-standard drift across properties.

JCI accreditation cycles, brand-standard audits, ESG reporting obligations.

"One platform across cleaning, F&B, ward audits, and brand-standard checks."
Pricing

Tiered to your operation, priced in USD.

Bundle pricing scales with the size of your workforce, sites, and FM fields. Add modules as your operation grows.

Lite
$600
per month
Setup: $400 one-time
  • Up to 100 workers
  • 4 sites included
  • 1 FM field
  • 14 user seats
  • 3 hrs/mo customer support
Get started
Lite +
$1,330
per month · 5% bundle discount
Setup: $750 one-time
  • Up to 250 workers
  • 10 sites included
  • 2 FM fields
  • 34 user seats
  • 5 hrs/mo customer support
Get started
Pro+
$4,488
per month · 15% bundle discount
Setup: $1,500 one-time
  • Up to 1,000 workers
  • 50 sites included
  • 4 FM fields
  • 132 user seats
  • 9 hrs/mo customer support
Get started
Enterprise
Custom
tailored to your operation
Setup: scoped per deployment
  • 2,000+ workers
  • 100+ sites
  • All 4 FM fields
  • Volume user seats
  • Priority support & SLA
Contact sales

Add-on modules

Extend Orchestra to cover the rest of the workforce lifecycle and back-office.

HR management
$2/month per worker · min $200
Hiring to payroll. On-site onboarding, contracts, attendance, leave, overtime, automated payslips, performance reviews.
Inventory management
$2/month per item · min $200
Item master data, vendors, real-time stock, POs, receiving, transfers, consumption tracking, expiry reports.
Finance & cost management
$200/month
Payroll workflows, tax management, site cost tracking, labor analysis, salary advance approvals, monthly trends.
Training & development
Pricing on request
Closed-loop training, gap analysis, embedded modules, certification tracking — wired to the performance loop.
Compliance & governance
Pricing on request
ESG dashboards, ISO 9001/41001 alignment, audit-ready evidence, Vision 2030 alignment, board-level reporting.
Integration & API services
Custom development
SAP and Oracle ERP integration, payroll system integration, third-party APIs, data synchronisation.

Beyond included capacity: $4/mo per extra worker · $40/mo per extra site · $200/mo per extra FM field · $10/hr extra customer support.

ERP tells companies what should happen. Orchestra shows what actually does.
Orchestra — The execution layer for ERP
Get started

See the execution layer
working in your operation.

Two paying clients. Ten in pilot. Six operational domains running today. Bring us your hardest site and we'll show you the proof your ERP can't.